Website Development for American Medical Centers

www.amcenters.ua

PRODUCTS & SERVICES:

  • Ambulatory and outpatient care

PROJECT BENEFITS:

  • New structure and design of corporate website
  • User profile with medical records storage feature
  • Social networks integration

ABOUT OUR CLIENT:

American Medical Centers is a subsidiary of Hospital Corporation International Ltd. (HCI Group Ltd.), a global health services company that owns and manages ambulatory care and outpatient care facilities in Ukraine and Eastern Europe.

All American Medical Centers facilities and partner operations are recognized by the world's leading healthcare institutions and are fully licensed hospitals and clinics. American Medical Centers enjoys affiliations with major hospitals and medical learning centers around the world. 

TECHNOLOGIES:

  • Front-end - custom design and front-end development (HTML5)
  • Back-end - Joomla (opensource platform), PHP
  • Mobile version of the website - based on health2people.com platform, HTML5 (in development)

PROJECT CHALLENGES:

  • Current structure and content analysis, weak points determination
  • Structure planning, considering clinic’s key selling points
  • Design matching preferences for core clinic’s audience
  • Improved navigation and interaction with customers
  • Social networks integration and user engagement
  • Website maintenance

PROJECT SOLUTIONS:

  • Analyzed current website structure, determined weak points – complicated navigation, poor SEO resulting in low search engine “visibility”, lack of linking with social networks with highly targeted audience, obsolete web design.
  • Created structure, which would highlight important services of the clinic.
  • Developed new design, in fresh yet conservative style, incorporating functional site architecture with ease of navigation.
  • Navigation has been tested to be intuitive and logical, easily understandable even to new visitors.
  • Added connectivity with social networks such as Facebook, Google+, Pinterest and LinkedIn, to improve clinic’s reach into its target audience.
  • Deep SEO re-engineering to improve new website’s PageRank and overall presence in search engine results.
  • Programming improvement and user engagement tool development, such as patient’s area, where clinic’s patient could store his/her medical records for accessibility anywhere anytime upon request.
  • Assigned a dedicated account manager, whose tasks include daily update of clinic’s website and social accounts with fresh content, new services, benefits and advantages.